Adwords Campaign: Mastering Adwords Google & PPC

 

Adwords Campaign Guide

Google Adwords is quite frankly one of the best methods available to internet marketers, affiliate marketers, and anyone else trying to make a living online, to quickly build their business and find success. In fact if you structure your Adwords campaign carefully you can success virtually overnight. There is no vehicle for online success that works faster than PPC marketing and that is exactly why I love it so much - I hate waiting around for results!

So how should you structure your Adwords campaign to maximized your chance for success? This is an important question to ask yourself because PPC is not easy. In fact as much as I love it I will be the first one to say that getting a handle on how to make money through this marketing method is extremely difficult. There are however some things you can do to enhance the chances for your success. First you must always track your results. Testing is the key element to having success with your Adwords campaign … if you are not testing how can you ever honestly evaluate your results?

This means that you need to be running more than 1 ad group. Ideally you should structure your ad groups around related concepts or themes so that the ads that you are running for each ad group are highly relevant to each of the keywords in that group. Another important element to having success with PPC marketing is to run one Adwords campaign for you’re the search network and a separate one for the content network. The bidding strategies, keywords that should be used, ads that should run and even the landing pages that are most effective, can be very different between these two networks. If you are running them under the same campaign the waters can get pretty muddy making it hard to pull reliable data out of your results which in turn makes optimizing your campaigns a real pain in the you know what.

The final tip I want to give you about structuring your Adwords campaign is about your cost per click (CPC) and your click through rate (CTR). CTR is the most crucial element in PPC marketing with Google. Your click through rate is the primary factor in determining your quality score. Your quality score is the primary factor in determining your cost per click. What does this mean? Simply that if you want to lower your costs you absolutely must increase your CTR. The inverse relationship between your CTR and CPC is well established. Ignore it at your own peril.  
 
           
   

Adwords Campaign Videos

   
   
 
 
 
   
 

Adwords Google

       

If you do not know what it is let me give you a little bit of information on exactly what Adwords Google is. I think I will reiterate what I said above – It is the fastest way available anywhere for someone to build a substantial income online in an incredibly short amount of time.

Why?

Because it is a driver of web traffic. At heart Adwords Google really is nothing more than a traffic generation mechanism. It does not sale for you, it does not bring you conversions, it does not automatically give you great ads, or ad positioning … what it does is give you the opportunity to build all those things for yourself. When you use Adwords Google you are virtually guaranteed to get website traffic so long as you have kept your ad, keywords, and landing page relevant to one another … which is not all that hard to do.

What you do with that traffic once it is on your site is up to you. Adwords Google will help you get the traffic there, but you must put a message in place that will speak to that traffic in such a way that they will want to make a conversion on your site – purchasing a product, signing up for your newsletter, or some other desired action. Figuring out how to get these desired results at a CPC that is actually affordable is what makes this PPC marketing programs so difficult for new comers (and even for people who have been in the internet marketing game for a long time). Clicks can be extremely expensive – I have personally seen people paying $10 and up for a single click – Your job as an advertising on Adwords Google is to find ways to bring your CTR up which will increase your QS which will in turn lower your CPC.

You do not need to submit the highest bid to get the number one spot in this PPC program. You need to have the best combination of CTR and QS to get the top spot. If you bid $5 for a keyword, but only brought in 5 clicks per day Google will bump you in favor of someone who is bidding .50 cents per keyword but bring in 100 clicks per day because they are actually making more money with the lower bidding person. Remember folks in Adwords Google CTR is king.
 
         
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